HEALTHCARE PRO

An expert positioning and sharp new identity for the nations largest healthcare equipment provider to the NHS.

Healthcare Pro is the most trusted source of expert advice and quality daily living aids, improving the quality of life for millions of people.

The fundamental structure and messaging of the e-commerce site has been updated to allow for expert advice and recommendations. The identity utilises clean, white space, signifying the expertise and transparency of the brand. The heart logo represents the relationship between a healthcare professional and their patient - this joins together to signify a successful resolution and clear path forward.

POSITIONING | NAMING | ICONIC EQUITIES | BRAND WORLD | SCREEN FIRST DESIGN | ART DIRECTION | brand GUIDELINES