BIG IDEAS
STRATEGIC CREATIVE
ICONIC CRAFT
360 BRAND WORLDS
JP works collaboratively and enjoys building trusted relationships with his clients and agency partners.
He has an entrepreneurial spirit and works efficiently, in person or remotely. From niche start-ups to household names, from supermarkets to prestige channels, he applies the same energy and focus to every challenge.
With over 20 years experience, JP has been responsible for the creation of iconic brand identities, packaging and brand worlds. Projects he has been involved in have gone on to win a Gold Cannes Lion, and several DBA Awards.
He has a particular passion for translating consumer insights into beautiful designs. Working closely with strategists and marketing teams, JP has helped to develop tools to make sure an insight first approach effectively guides the creative work.
JP enjoys using innovative techniques to make sure brand visual assets cut through in today’s omni-channel world. He also believes that it is important to define semiotics and design codes in order to filter them in the correct way for the brand and audience.
He has built and managed design teams.
In a nutshell, he makes things happen.
CLIENTS INCLUDE:
BACARDI, PERNOD RICARD, WILLIAM GRANT & SONS, DIAGEO, BEAM SUNTORY, BAT
HALEON / GSK, KIMBERLY CLARK, BUPA, NRS, SPIRE HEALTHCARE, RECKITT
NESTLé, DANONE, PEPSI CO, JORDANS RYVITA, WHYTE & GREEN, NOVARROZ, RECKITT
SHERWIN WILLIAMS, ING, SHELL, John Lewis, LADBROKES, NRS HEALTHCARE
He also enjoys working with and contributing to the development of smaller niche brands and start ups.
